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Why do we hide empowering messages in our designs?

We often want powerful phrases to face our day to day, but not for them to be read by everyone.

We can remember the thoughts that support us, but throughout the day we get distracted  ... and we need to focus.
Reading those thoughts is something that many of us do to regain our fighting capacity; we read them in books, on social media, on billboard, in magazines ... we read them for ourselves, as a secret weapon to achieve our goals ...

Let's keep those thoughts in our clothes.